Juan Coleman

‘A design focussed product leader with a growth mindset’

welcome

Thanks for visiting

Design-led product leader focused on clarity, impact, and scale

I’m a design-focused product leader with deep experience building complex, high-stakes platforms from early concept through to global scale. My work sits at the intersection of product strategy, user-centred design, and delivery, with a strong bias toward outcomes over output.

Across health-tech, fin-tech, climate-tech, and connected products, I’ve led teams through discovery, synthesis, and execution to ship products that balance user needs, business goals, and long-term platform scalability. I’m comfortable operating hands-on when needed, and stepping back to lead when the organisation requires alignment, direction, and momentum.

My approach is grounded in a few core principles:

• start with real user problems
• keep the vision simple and communicable
• prioritise learning speed and quality of decisions
• put people before process

PRODUCT DESIGN

PEXAPARK
Role: Lead UX Design

Pexapark provide market intelligence, pricing data, and tools to help renewable energy companies and investors navigate the complex PPA market.
view MORE ⟶

I specialise in taking ambiguous, complex problem spaces and turning them into focused product direction.

That typically includes:

• leading discovery through interviews, observation, workflow mapping, and data
• facilitating structured synthesis and prioritisation with cross-functional teams
• defining product and design vision that teams can actually execute against
• rapidly prototyping and validating ideas with real users
• balancing clinical, enterprise, regulatory, and commercial constraints
• building and mentoring strong product and design teams

I’ve worked closely with engineering, clinical, commercial, and leadership teams, often acting as a fractional or embedded product manager alongside my design role to ensure decisions translate into delivery.

What I DO BEST

PRODUCT + DESIGN

PROXIMIE
Role: Head of Product Design

Proximie is a real-time augmented-reality powered surgical collaboration tool. Surgeons can join remotely by using a mobile phone or laptop. It's used for surgical guidance, training and skills assessment.
view MORE ⟶

Warning: Surgical Content

How I lead

I care deeply about building environments where people can do their best work.

• creating clarity around goals and success metrics
• protecting space for experimentation and learning
• encouraging autonomy while maintaining alignment
• investing in individual growth and team health

I believe great products come from healthy teams with a shared understanding of the problem they’re solving.

PRODUCT DESIGN

BLUEAIR IoT APP
Role: Lead Product Designer

The Blueair app affords you the luxury of managing and monitoring your indoor air quality with ease, through the seamless integration of your Blueair connected air purifiers and your mobile device. With the app at your fingertips, you have the power to effortlessly regulate the air that you and your loved ones inhale, ensuring a cleaner, fresher and healthier living environment.
view MORE ⟶

What I’m drawn to

I’m especially motivated by work that has meaningful impact, whether that’s improving patient outcomes, accelerating sustainability, or applying emerging technologies responsibly. I’m particularly interested in AI, immersive technologies, and complex systems where thoughtful design and product leadership make a real difference.

PRODUCT DESIGN

BLUEAIR WEBSITE
Role: Lead Product Designer

The Blueair website was an extensive project. The site served as a brochure for all air purifiers and accessories and gave customers the information and the tools to help them choose the best devices for their needs. It also served as an e-commerce purchasing experience and a support and device monitoring tool for internal staff. The site was rolled out globally to over 50 countries.
view MORE ⟶

I work end-to-end, from early discovery through to delivery and iteration.

That means spending time with users, synthesising insight into clear priorities, and staying close to teams as ideas turn into shipped product. I’m comfortable operating as a fractional product manager alongside design, especially where clarity, sequencing, and decision-making are needed to move things forward.

I focus on creating momentum without sacrificing quality, helping teams make fewer, better decisions and learn quickly from what’s in the hands of users.

How I work

PRODUCT DESIGN

Phonetradr
Role: Lead Product Designer

Phonetradr's mission is to decrease the global carbon footprint left as consumers upgrade their phones. The platform allowed for various innovative solutions to accomplish this. At its core, the experience allowed for trading, purchase and repair of devices. I was the design lead for the brand and web app. I also helped with the service design of administrational processes to ease the load on staff and keep clients informed throughout the process.
view MORE ⟶

Good product decisions come from understanding the full context: users, workflows, incentives, constraints, and long-term consequences. I focus on framing the right problems, making trade-offs explicit, and helping teams move forward with confidence rather than certainty. I’m particularly effective in complex environments where there are competing needs, regulatory or safety considerations, and multiple stakeholders with different definitions of success. In those settings, clarity of thinking and alignment matter more than speed alone.

I approach product as a system, not a set of features.

Juan Coleman